EC’s Official Nutrition Partner extends collaboration through 2029
Ottawa, ON, May 21, 2026 – Equestrian Canada (EC) is excited to announce the renewal of its partnership with Mad Barn, Canada’s leader in equine nutrition research, education, and products.
Since 2023, Mad Barn has supported Team Canada’s high-performance horses with individualized nutrition and management strategies designed to meet the demands of training, travel, and major international competition. This year, Mad Barn has renewed and increased its investment in EC, becoming a Silver-level sponsor.
Mad Barn will continue as the Official Nutrition Partner of Equestrian Canada, supporting National Team program horses through individualized diet analysis, ration balancing, travel and training adjustments, and performance tracking. National Team programs will also have on-demand access to Mad Barn’s nutritionists and veterinarians, who can assist with biometric monitoring, including interpreting heart-rate data, to help assess each horse’s fitness, recovery, and readiness to perform.
As part of the partnership, Equestrian Canada and Mad Barn will also collaborate on educational resources to help the equestrian community make informed decisions about equine nutrition. Planned initiatives include monthly articles, webinars, and in-person seminars focused on practical, evidence-based nutrition practices.
Mad Barn will also provide special promotions for EC Sport Licence Holders, including social media contests and exclusive offers, helping make high-quality nutrition support more accessible to horse owners across Canada.
Photo Credit: Sam Doswell
“We are proud to extend our partnership with Mad Barn through 2029, reinforcing a shared commitment to supporting Canadian equestrian sport and the athletes, horses, and community who drive it forward,” said Meg Krueger, CEO of Equestrian Canada. “Mad Barn has been a valued partner, providing meaningful support to our programs and contributing to the wellbeing and performance of Canadian equestrians. This elevated agreement reflects the strength of our relationship and our mutual belief in investing in the future of Canadian equestrian sport. We are excited to continue working together to create lasting impact for our athletes and members in the years ahead.”
Mad Barn is renowned for its science-backed equine supplements designed to meet the unique nutritional needs of horses across various disciplines. With a focus on research, innovation and quality, Mad Barn has earned the trust of equestrians across Canada and beyond.
Mad Barn’s three key objectives include funding research to better understand how nutrition impacts the health of horses, developing technology and feeding solutions to make it easier for customers to feed their horses what they need, and providing education and support to horse owners and the broader equine community.
“Continuing our partnership with Equestrian Canada is ideal because it gives us the opportunity to show more equestrians how evidence-based management and nutrition are fundamental to equine performance and longevity. We are committed to empowering Canadian riders of all levels with innovative research, accessible education, and scientifically sound recommendations,” said Scott Cieslar, CEO of Mad Barn.
Mad Barn is proud to work with many athletes and horses competing at the highest levels of the sport, including those who represented Canada at the 2023 Santiago Pan American Games and the 2024 Paris Olympic Games.
Photo Credit: Sam Doswell
Mad Barn’s nutrition services are already making a difference as the team prepares for the 2026 World Championships in Aachen, Germany; the 2027 Pan American Games in Lima, Peru; and the 2028 Olympics in Los Angeles, USA. By customizing diets for each of EC’s National Team program horses based on their travel and training demands, Mad Barn is helping Team Canada’s horses achieve peak physical condition and performance.
The partnership between Equestrian Canada and Mad Barn represents a shared commitment to excellence in equine care, welfare, and performance. Together with Mad Barn, EC is proud to make a positive impact on the health and welfare of Canada’s horses, ensuring that every equine athlete receives the nutrition they need to thrive.
For more information about Equestrian Canada, please visit equestrian.ca. To learn more about Mad Barn’s nutrition offerings for Canadian horse owners visit https://madbarn.ca
About Equestrian Canada
Equestrian Canada (EC) is the national governing body for equestrian sport and industry in Canada, with a mandate to represent, promote and advance all equine and equestrian interests. With over 15,000 sport licence holders, 7,500 horses, 11 provincial/territorial sport organization partners and 10+ national equine affiliate organizations, EC is a significant contributor to the social, physical, emotional and economic well-being of the equestrian industry across Canada. EC is a Canadian registered charity as a Registered Charity Amateur Athletic Association (RCAAA) and thanks the Government of Canada for its financial support.
Media Contact:
Sue Bundy
Director, Brand & Commercial
Equestrian Canada
sbundy@equestrian.ca