Equestrian Canada Responds to 2024 Federal Budget, Welcomes Business Development Officer

Ottawa, ON, April 19, 2024 – Equestrian Canada (EC) is stepping up to address the implications of the 2024 Federal Budget on Canadian equestrian sport. As one of Canada’s 66 National Sport Organizations (NSOs), EC recognizes the significance of the budget’s impact on the Canadian sport landscape, as outlined in recent reports and advocacy efforts spearheaded by the Canadian Olympic Committee (COC).

While the 2024 Federal Budget includes modest investments in sport, it falls short of the substantial funding increase needed to fully support NSOs across the country. EC echoes the COC’s recognition of short-term commitments made but emphasizes the ongoing need for sustained funding to deliver the comprehensive sport system Canadians expect and deserve.

In response to these challenges, EC is pleased to announce the appointment of Sue Bundy as its new Business Development Officer. With extensive experience in sponsorship and marketing that includes tenures at the Royal Agricultural Winter Fair and BMO Financial Group, Bundy has worked with prominent Canadian equestrians and businesses throughout her career. As a committed member of the community, she is uniquely positioned to lead EC’s efforts in acquiring vital financial support necessary for the organization’s strategic growth and operational sustainability.

“Sue Bundy’s appointment marks a significant step forward in our commitment to securing the future of equestrian sport in Canada,” said Meg Krueger, CEO of Equestrian Canada. “As we navigate these challenging financial times, Sue’s expertise and passion will be invaluable in forging new partnerships and revenue streams essential for supporting our athletes and advancing our mission.”

In her role, Bundy will focus on developing and leading revenue development initiatives, cultivating relationships with sponsors, donors, and foundations, and creating opportunities for both new and existing partners to contribute meaningfully to EC’s vision. Her appointment comes at a crucial time as EC seeks to close the funding gap and ensure the continued success of Canadian equestrian athletes on the international stage, including their representation at the upcoming Paris 2024 Olympics.

“As someone deeply passionate about equestrianism, I am honored to join Equestrian Canada in this capacity,” said Bundy. “I am committed to leveraging my experience and relationships to drive and deliver sustainable growth and secure the necessary resources to support our athletes and advance our sport.”

As EC embarks on this new chapter, the organization calls upon the support of the equestrian community and stakeholders to rally together in ensuring the continued success and growth of equestrian sport in Canada. With strategic partnerships and innovative initiatives, EC is prepared to overcome current challenges and build a brighter future.